| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (85), 2023 | | | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | | Shageeva G. R.
Assistant Professor, Chair of Project Management and Business Evaluation, Kazan (Volga region) Federal University
Safiullin M. R.
Chair of Project Management and Business Evaluation Kazan (Volga region) Federal University, PhD (Economics), Professor
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| | | The growth of the Internet and social networks changed the communicative milieu, which presents interest for clients, investors and business partners alike. Employees can express their opinions on the enterprise and its products through social networks. The specificity of these communication means makes them into a new type of reputation threat to organizations and particular people; these threats are hard to forecast and control. The aim of the article is to distinguish the sources and the types of risks related to social networks with regard to enterprise’ reputation, as well as the consequences of risk management in the Internet. The authors formulate the notion of “reputation paradox,” analogues to the “brand paradox,” and describes a new approach for reputational risk management in social networks. | | Key words: reputation, reputational risk, social networks, management, content | | Pages: 50 - 53 |
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