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Kuchumov A. V.
Assistant professor, Chair of economics and management in the sphere of services, St. Petersburg State University of Economics, PhD (Economics)
Pecheritsa E. V.
Assistant professor, Chair of economics and management in the sphere of services, St. Petersburg State University of Economics, PhD (Economics)
Boikova Yu. M.
Assistant professor, Chair of Economics, Saint Petersburg State University of Civil Aviation named after the Chief Marshall of aviation A.A. Novikov, PhD (Economics)

Implementation of digitalization in the sphere of services to solve economic problems caused by destabilizing factors (Russia, St. Petersburg)
The article focuses on digitalization in the sphere of services from the perspective of solving the economic problems caused by COVID-19 pandemics and other destabilizing factors. The aim of the research is to analyze various types of service organization their readiness to implement digitalization. Digital transformation in the sphere of services is discussed from three major perspectives: a) digital improvement of the quality of client services and their value content, b) formation of new procedures, changes in the organizational structure and working processes, and c) development of an innovative business-model. The authors define digitalization in the sphere of services as socio-technological and innovative processes of inventing, development and implementation of the new ideas, with regard to technological and organizational aspects. The article argues that organizations in the sphere of services possess a high potential for the implementation of business models that may turn not only into the short-term survival took, but may also facilitate an exponential growth and create an innovative infrastructure for a higher and more sustainable value.
Key words: digitalization, digital transformation, innovations, technological innovations, management, sphere of services
Pages: 138 - 141

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