|PROBLEMS OF MODERN ECONOMICS, N 2 (86), 2023|
|PROBLEMS OF MARKETING. LOGISTICS|
|Popov A. I.|
Chair of General Economic Theory and the History of Economic Thought, St. Petersburg State Economic University, PhD (Economics), Professor
Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Masloboeva O. D.
Assistant Professor, Chair of Philosophy, St. Petersburg State University of Economics
|The article focuses on the development of the concept “multi-polar economy” and the principles of marketing interaction of stakeholders on the market in the context of equal partner relations. The authors discuss the role of innovative world view of the marketing, analyze cognitive features and specificity of the national mentality of co-creation in the context of spatial and temporal dynamics of business environment.|
|Key words: multi-polar economy, marketing of interaction, world view of the marketing, meta-spatial business communication|
| Pages: 115 - 119|