| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (86), 2023 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bragin A. Yu.
Marketing management of the life cycle of the major stages in the development
of a grocery startup (Russia, St. Petersburg)
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| | | The article focuses on the conditions of the innovative activity of an industrial business, describes startups depending on the stage of their life cycle, and stresses the importance of marketing management. Marketing managerial effect is directed to the formation of the complex of marketing tools, necessary for attracting new consumers and sales growth. Digitalization of marketing is the foundation of the commercial success of an industrial company. | | Key words: grocery startup, innovations, marketing, venture business | | Pages: 130 - 132 |
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