| | PROBLEMS OF MODERN ECONOMICS, N 4 (88), 2023 | | PROBLEMS OF MODERNIZATION AND TRANSITION TO INNOVATIVE ECONOMY | | Ivanov S. L. Junior research fellow, Vologda Scholarly Center, Russian Academy of Sciences
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| The article examines the impact of digitalization on the business sector, including their impact as factors for its creativity growth, encouraging entrepreneurs to introduce creative practices — both in creative industries and outside the creative sectors of the economy. The author analyses the nature of the impact of digitalization processes on the development of creative practices in the business sector and argues that the processes of «voluntary» digitalization can serve as a booster of creativity in Russian entrepreneurship. | Key words: digitalization, economic trends, entrepreneurship, creative industries, creative practices | Pages: 55 - 57 |
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