| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (89), 2024 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bragin A. Yu.
Marketing management of the life cycle of the major stages in the development
of a grocery startup (Russia, St. Petersburg)
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| | | The article discusses the marketing system of innovation management, shows that the functioning of an innovative business model promotes the use of marketing tools and that the marketing paradigm of innovative development of industrial companies creates conditions for the digital transformation of business models. The author demonstrates that the design of the business model determines the economic ways of generating income and forms competitive advantages. Development of a digital platform business ecosystem expands the range of marketing opportunities and facilitates innovative activities. | | Key words: marketing, innovation, entrepreneurship, digital business ecosystem, digital transformation | | Pages: 123 - 126 |
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