| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (89), 2024 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Wei Shuhan
PhD student, Chair of Logistics and Management of Purchase Chains, St. Petersburg State University of Economics
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| | | The article examines the changing structure of supply chains under the influence of digital technologies and the Internet, as well as the formation of cross-border supply chains in retail trade, with the particular emphasis on the role of the reseller as a focal firm in the supply chain. The scale of the network form of trade organization is growing in the context of the development of electronic commerce. The author discusses features of the formation of a trading network in electronic commerce and observes that it is the logistics network rather than a trading network is formed in the electronic commerce, designed to perform logistical functions and operations. The author assesses the importance of logistical innovations in cross-border network trade, substantiates the possibility of an active activity of a focus company in cross-border network trade in the sphere of introduction of logistical innovations, including those based on digital technologies, which will allow an increase in the efficiency of cross-border supply chains. | | Key words: electronic commerce, cross-border trade, cross-border supply chains, digital technologies, logistics network, network trade, logistics innovation | | Pages: 126 - 129 |
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