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PROBLEMS OF MODERN ECONOMICS, N 1 (89), 2024
ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES
Vereteno A. A.
Senior Lecturer, Department of Management and Innovation, St. Petersburg State University of Economics

An expert study of the factors of improving the efficiency of the regional economy in Russia (Russia, St. Petersburg)
The article analyzes the trends and factors of the development of the regional consumer market of Russia in the context of self-sufficiency policy. The main attention is paid to the discussion of the factors of increasing the efficiency of the regional economy in the context of the policy of regional self-sufficiency.
Key words: development trends of the consumer market, self-sufficiency policy, regional consumer market, Artificial Intelligence (AI) technologies, interaction marketing, impression branding
Pages: 169 - 171



Список использованных источников:
1. Trend report 2024. https://www.trendhunter.com/trends/2024-trend-report
2. Веретено А.А. Тенденции развития регионального потребительского рынка и параметры привлекательности региона в условиях политики самообеспечеия // Проблемы современной экономики. — 2023. — № 2. — С 164–166.
3. Выставка народного хозяйства ВДНХ https://russia.ru/about
4. Рост доля отечественных брендов https://iz.ru/1620521/2023–12–14/putin-zaiavil-o-roste-doli-otechestvennykh-brendov-na-rynke-do-30
5. Багиев Г.Л., Веретено А.А. Брендинг Впечатлений — перспективный тренд развития современной экономики // Проблемы современной экономики. — 2022. — № 2. — С.92–95.

Article in russian

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