| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (90), 2024 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Pashkus M. V.
YADRO, Purchasing and logistics specialist (Moscow);
Kusova E. S.
Producer, Creative publicly available community “AX” (St. Petersburg)
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| | | The relevance and importance of the topic under study stems from the state’s interest in the development of the cultural sphere and theatrical art, which plays a significant public role, and therefore the latest institutions and complexes of measures of state support are constantly implemented in Russia. The article shows the importance of the brand in the theatrical sphere, examines the strategies of theatrical marketing in Russia, explores various approaches, concepts and methods reflecting the specifics of theatrical marketing, and analyzes government programs and complexes of measures to support theaters, projects and initiatives for the development of culture and the arts. | | Key words: theater, marketing, models of theatrical positioning, target audience, theater brand, art market, theatrical product, government support, grant, government order | | Pages: 87 - 91 |
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