| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (90), 2024 | | | | ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES | | | Pasechnikova L. V.
Chair of Economics and Management, Orsk Institute of Humanities and Technology, Branch of Orenburg State University, PhD (Economics), Professor
Zenchenko I. V.
Assistant Professor, Chair of Management, Orsk Institute of Humanities and Technology, Branch of Orenburg State University, PhD (Economics)
Kiseleva O. V.
Assistant Professor, Chair of Economics and Management, Orsk Institute of Humanities and Technology, Branch of Orenburg State University, PhD (Economics)
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| | | The article examines some theoretical aspects of defining the market concentration in the bakery industry of the eastern Orenburg region and provides an assessment of the economic situation of the leading enterprise in the region’s industry. The conclusions of the article are based on the use of methods of economic, factorial, regression analysis and forecasting. The authors give practical recommendations to improve the current situation at the enterprise, its economic and competitive position. | | Key words: market competition, bakery industry enterprises, bakery industry, region, macro- and microenvironment factors, bakery product quality, Orenburg region | | Pages: 126 - 130 |
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