| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (91), 2024 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Vereteno A. A.
Senior Lecturer, Department of Management and Innovation, St. Petersburg State University of Economics
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| | | The article examines the role of impression branding and interaction marketing in stimulating the growth and development of the regional economy of Russia. The author discusses the concept of “impression marketing” within the framework of self-sufficiency policy, analyzes theoretical concepts and empirical data, and presents the results of the author’s survey of expert opinions, which all determines the strategic importance of these approaches for the economic development of the country’s regions. | | Key words: impression branding, interaction marketing, impression marketing, regional economy, self-sufficiency policy, regional consumer market, small and medium-sized businesses | | Pages: 92 - 95 |
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