| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (91), 2024 | | | | ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES | | | Bezdudnaya A. G.
Head of the Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor
Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Vereteno A. A.
Senior Lecturer, Department of Management and Innovation, St. Petersburg State University of Economics
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| | | The authors discuss the role of neural networks and the neural network approach in increasing the effectiveness of interaction marketing and impression branding, as well as factors stimulating the growth and development of Russia’s regional economy. The article formulates the concepts such as “neural network approach,” “aesthetics of neural networks” and “impression marketing,” describes neural network tools and discusses practical examples of the use of neural networks. | | Key words: impression branding, impression marketing, interaction marketing, regional economy, self-sufficiency policy, regional consumer market, small and medium-sized businesses, neural networks, neural network approach, aesthetics of neural networks | | Pages: 111 - 114 |
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