| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (91), 2024 | | | | ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES | | | Chaplina A. N.
Head of the Chair of Commodity Research and Expertise of Non-alimentary Goods, Institute of Trade and Services, Siberian Federal University PhD (Economics), Professor
Demakova E. A.
Assistant Professor, Chair of Customs Research, Institute of Trade and the Sphere of Services, Siberian Federal University, PhD (Technology)
Gerasimova E. A.
Assistant Professor, Chair of Commodity Research and Expertise of Non-alimentary Goods, Institute of Trade and Economics, Siberian Federal University, PhD (Economics)
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| | | The article formulates present-day conditions for the creation of regional product brands, distinguishes factors impacting consumers’ perception of local food products and discusses marketing measures to promote them. The authors describe the areas and the main content of the stakeholders’ interactions within the framework of the model of state support for the creation and promotion of regional commodity brands of food products. The article also proposes tools to support manufacturers who claim the status of regional product brands, differentiated depending on the level of their regional usefulness, export potential and other characteristics of the products produced. | | Key words: regional producers, commodity brands, food products, consumers, export potential | | Pages: 125 - 129 |
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