| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (91), 2024 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Chaplina A. N.
Head of the Chair of Commodity Research and Expertise of Non-alimentary Goods, Institute of Trade and Services, Siberian Federal University PhD (Economics), Professor
Maksimenko I. A.
Assistant Professor, Chair “Higher school of restaurant management,” Institute of Gastronomy, Siberian Federal University, PhD (Economics)
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| | | The article proposes the authors’ methodology for assessing the attractiveness of restaurant markets and defines the composition of estimated attractiveness metrics, which are combined into three groups characterizing the volume of the restaurant market, its growth potential and the strength of competition. Based on the assessment of attractiveness of restaurant markets in Russia’s federal districts, the authors analyze changes in the rating under the influence of coronavirus pandemic. | | Key words: restaurant market, restaurant business, “guest orientation” approach, «competitor orientation» approach, «consolidated approach», metrics of attractiveness of the restaurant market | | Pages: 168 - 174 |
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