| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (92), 2024 | | | EURASIAN ECONOMIC PERSPECTIVE: PROBLEMS AND SOLUTIONS
From the materials of the Kazan International Congress of Eurasian Integration — 2024 | | | Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
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| | | The article describes the author’s development of an innovative concept of “valence” of subjects and objects interacting in hierarchical socio-economic market structures. The author presents the mechanism and the economic interpretation of efficacy stemming from the use of the “valence” concept in the sphere Eurasian cooperation marketing. | | Key words: «valence» of interaction of partners, marketing resource, interaction marketing, Eurasian cooperation, interaction efficiency | | Pages: 37 - 40 |
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