| | PROBLEMS OF MODERN ECONOMICS, N 4 (92), 2024 | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | Voloshinova M. V. Assistant professor, Chair of economics and management in the sphere of services, St. Petersburg State University of Economics, PhD (Economics)
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| The article discusses the concepts of innovative activity and innovative product, and describes their relationship. The author analyzes statistical data on the development of the service sector and innovations, describes the major elements in the formation of an innovative product, and assesses the role of innovative activity in the development of a new service. The article analyzes approaches to determining the level of product innovativeness, as well as objective factors that impact consumer perception of an innovative product. | Key words: service sector, innovations in the service sector, digitalization in the service sector, Innovative activity, service | Pages: 169 - 172 |
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