| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (98), 2026 | | | | ECONOMIC THEORY. MACROECONOMICS | | | Selishcheva T. A.
Chair of Economic Theory and the History of Economic Thought, St. Petersburg State Economic University, PhD (Economics), Professor
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| | | The article focuses on the factors of transformation of the consumption stage and identifies the major directions of its change in the digital economy. It shows that the consumer becomes a central figure in this economy, the process of commodification and customization is growing, a synergy of satisfying needs is developing, and the consumption structure is changing. The author discusses features of the digital consumer, the specifics of consumption of digital goods, digital rights, and the presence of a “digital trap” for the consumer. The study identifies the reasons for the growth of simulative needs, analyzes the operation of the law of increasing simulative needs and the law of the transition of simulative needs to non-simulative needs. The author examines the economy of joint consumption (sharing) as a new model of consumer behavior in the digital economy, including its specifics and macroeconomic consequences, and analyzes the problems of “erosion of property rights” in the sharing economy. | | Key words: consumption stage, digital transformation, simulated needs, commodification, customization, consumption of digital goods, digital property, sharing economy | | Pages: 59 - 64 |
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