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Firsanova O V

Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor

E-mail: o.firsanova@mail.ru

Article list of the author [5]
IssueArticle
N 38Firsanova O. V. - The system of thought-action methodology as a philosophical and methodological foundation of the cognitive marketing theory (Russia, St. Petersburg)
N 45Firsanova O. V., Potiopkin M. S. - Interrelation between the social responsibilities overtaken by companies and the consumer loyalty (Russia, St. Petersburg)
N 51Firsanova O. V. - Improvement of the conceptual apparatus of contemporary marketing theory: a methodological justification (Russia, St. Petersburg)
N 51Potepkin M. S., Firsanova O. V. - Defining the efficacy of marketing measures aiming at formation of companies’ social responsibility on the basis of elasticity of consumer reaction (Russia, St. Petersburg)
N 55Firsanova O. V., Belostokova V. Yu. - Companies' competitiveness on the B2B market: specificities in the application of matrix approaches to its evaluation (Russia, St. Petersburg)
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