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Arenkov I A

Chair of Marketing, St. Petersburg State Economic University, PhD (Economics), Professor

E-mail: arenkov@hes.spb.ru

Article list of the author [4]
IssueArticle
N 40Arenkov I. A., Salikhova Ya. Yu., Gavrilova M. A. - Competitive potential of an enterprise: a model and strategies of development (Russia, St. Petersburg)
N 47Arenkov I. A. - Marketing orientation of a company based on the value approach (Russia, St. Petersburg)
N 49Arenkov I. A., Aiba B. E. - Marketing potential of the territory: The model of formation (Russia, St. Petersburg)
N 53Arenkov I. A. - Marketing company management: client-oriented business-models and digital technologies (Russia, St. Petersburg)
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