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Petzoldt K

Professor of the Chair of Marketing, Ilmenau University of Technology; PhD (Economics)

E-mail: kerstin.pezoldt@tu-ilmenau.de

Article list of the author [6]
IssueArticle
N 21Petzoldt K., Сутырин С. Ф., Елкина А. С. - Конкурентоспособность ВУЗа в условиях интернационализации высшего образования
N 29Petzoldt K., Vorobjeva I. V., Sapegina S. N. - German medium-scale business enterprises (producers of detergents): strategies of entry to the Russian market
N 34Petzoldt K., Vorobjeva I. V., Inozemtseva E. S. - Professor’s reputation and its role in increasing the competitiveness of the higher educational institution on the market for educational services (Germany, Ilmenau; Russia, St.Petersburg)
N 56Petzoldt K., Lukicheva T. A., Vorobjeva I. V. - Theoretical and practical aspects of strategic marketing of printed and electronic mass media in the epoch of digital technologies (Germany, Ilmenau; Russia, St. Petersburg)
N 60Petzoldt K., Lukicheva T. A., Vorobjeva I. V. - Russian middle class: consumption in the context of market instability (Germany, Ilmenau; Russia, St. Petersburg)
N 66Petzoldt K., Koval’ A. G. - Contemporary challenges of the theory of systemic economic transformation (Germany, Ilmenau; Russia, St. Petersburg)
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