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The keyword "brand"
Used in article(s) [
21
]
Issue
Article
N 31
Vizgalova V. V.
-
Strategic branding and increasing of competitive potential of an enterprise
N 32
Radushinsky D. A., Sharapova O. A.
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Formation of consumers’ trust to one’s trade mark in the retail net (Russia, St.Petersburg)
N 35
Gris’ko A. S.
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Evaluation of a brand’s consumer capital (Russia, Omsk)
N 37
Meshcheriakov T. V., Okol’nishnikova I. Yu., Nikiforova G. Yu.
-
Brand as a type of communicative capital (Russia, St. Petersburg)
N 38
Tekucheva N. A.
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Marine engineering in Russia: business environment and its influence upon the strategy of organizational development (Russia, St. Petersburg)
N 39
Romanov V. V., Gubanov A. V.
-
The cost of brand as a value (Russia, Nizhniy Novgorod)
N 39
Egupov S. A.
-
Development of the brand as an indicator of the company’s attractiveness with the initial public shares presentation (Russia, St. Petersburg)
N 40
Nikiforova S. V., Nikiforov A. V.
-
Methods of economic evaluation of the brand in franchising operations (Russia, St. Petersburg)
N 43
Davydenko E. A., Kovtunov A. F.
-
To the question of the essence of anthropomynic brands (Russia, St. Petersburg)
N 44
Monakhov O. N.
-
Companies with strong brands: Impact of capital and brand assets upon the efficacy of investment (Russia, St. Petersburg)
N 44
Repina A. V.
-
Theoretical research of brand value typology on the Russian market (Russia, St. Petersburg)
N 46
Groshev I. V., Krasnoslobodtsev A. A.
-
Specificities of creation and promoting of brands on the international market (Russia, Tambov)
N 50
Domnin V. N.
-
Brand of the territory: methodology of cost evaluation (Russia, St. Petersburg)
N 54
Antoshkin S. I.
-
The role of brand in formation of the positive perception of the innovative product on consumer markets (Russia, St. Petersburg)
N 63
Yuniaeva M. A., Vereteno A. A.
-
Promoting the brand of educational services: to the issue of system digitalization (Russia, St. Petersburg, Omsk)
N 72
Karpova S. V., Rozkov I. V., Zakharenko I. K.
-
Study of factors determining consumer behavior in the digital sphere (Russia, Moscow)
N 73
Cherenkov V. I., Tanichev A. V.
-
Halal in Russia: brand or quality mark? (Russia, St. Petersburg)
N 82
Bagiev G. L., Vereteno A. A.
-
Branding of impressions as a prospective trend in the development of contemporary economics (Russia, St. Petersburg, Omsk)
N 86
Bagiev G. L., Yanenko M. B., Yanenko M. E.
-
Marketing complex in the process of formation and digitalization of meta-spatial formations (Russia, St. Petersburg)
N 86
Vereteno A. A.
-
Tendencies in development of the regional consumer market and parameters of the region’s attractiveness in the context of self-maintenance policy (Russia, Omsk)
N 88
Cherednichenko Yu. P.
-
Features of naming in the hospitality industry: From the USSR to the present (Russia, St. Petersburg)
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