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The keyword "brand"
Used in article(s) [21]
N 31Vizgalova V. V. - Strategic branding and increasing of competitive potential of an enterprise
N 32Radushinsky D. A., Sharapova O. A. - Formation of consumers’ trust to one’s trade mark in the retail net (Russia, St.Petersburg)
N 35Gris’ko A. S. - Evaluation of a brand’s consumer capital (Russia, Omsk)
N 37Meshcheriakov T. V., Okol’nishnikova I. Yu., Nikiforova G. Yu. - Brand as a type of communicative capital (Russia, St. Petersburg)
N 38Tekucheva N. A. - Marine engineering in Russia: business environment and its influence upon the strategy of organizational development (Russia, St. Petersburg)
N 39Romanov V. V., Gubanov A. V. - The cost of brand as a value (Russia, Nizhniy Novgorod)
N 39Egupov S. A. - Development of the brand as an indicator of the company’s attractiveness with the initial public shares presentation (Russia, St. Petersburg)
N 40Nikiforova S. V., Nikiforov A. V. - Methods of economic evaluation of the brand in franchising operations (Russia, St. Petersburg)
N 43Davydenko E. A., Kovtunov A. F. - To the question of the essence of anthropomynic brands (Russia, St. Petersburg)
N 44Monakhov O. N. - Companies with strong brands: Impact of capital and brand assets upon the efficacy of investment (Russia, St. Petersburg)
N 44Repina A. V. - Theoretical research of brand value typology on the Russian market (Russia, St. Petersburg)
N 46Groshev I. V., Krasnoslobodtsev A. A. - Specificities of creation and promoting of brands on the international market (Russia, Tambov)
N 50Domnin V. N. - Brand of the territory: methodology of cost evaluation (Russia, St. Petersburg)
N 54Antoshkin S. I. - The role of brand in formation of the positive perception of the innovative product on consumer markets (Russia, St. Petersburg)
N 63Yuniaeva M. A., Vereteno A. A. - Promoting the brand of educational services: to the issue of system digitalization (Russia, St. Petersburg, Omsk)
N 72Karpova S. V., Rozkov I. V., Zakharenko I. K. - Study of factors determining consumer behavior in the digital sphere (Russia, Moscow)
N 73Cherenkov V. I., Tanichev A. V. - Halal in Russia: brand or quality mark? (Russia, St. Petersburg)
N 82Bagiev G. L., Vereteno A. A. - Branding of impressions as a prospective trend in the development of contemporary economics (Russia, St. Petersburg, Omsk)
N 86Bagiev G. L., Yanenko M. B., Yanenko M. E. - Marketing complex in the process of formation and digitalization of meta-spatial formations (Russia, St. Petersburg)
N 86Vereteno A. A. - Tendencies in development of the regional consumer market and parameters of the region’s attractiveness in the context of self-maintenance policy (Russia, Omsk)
N 88Cherednichenko Yu. P. - Features of naming in the hospitality industry: From the USSR to the present (Russia, St. Petersburg)
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