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EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION
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The keyword "brand capital"
Used in article(s) [
Gris’ko A. S.
Evaluation of a brand’s consumer capital (Russia, Omsk)
Monakhov O. N.
Companies with strong brands: Impact of capital and brand assets upon the efficacy of investment (Russia, St. Petersburg)
Monakhov O. N., Gazizullin Nail F.
The impact of branding upon the sustainability of commercial companies (Russia, St. Petersburg)
Antoshkin S. I.
The role of brand in formation of the positive perception of the innovative product on consumer markets (Russia, St. Petersburg)
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