Start Page
Information About the Journal
About the Editor-in-chief
Thematic profile of the Journal
The latest
Issues List
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
The keyword "marketing"
Used in article(s) [67]
N 29Sazhin P. B., Kozlova I. V. - Development of the supporting process “Marketing and PR” in the activity of an organization
N 29Isaeva E. V. - Evolution of the marketing conception of enterprise management
N 29Radchenko V. P. - Demand for marketing potential in mechanisms of development of human resources in settlements
N 30Dezhkina T. G., Egorov I. V. - Development of innovative decision in the concept of management
N 30Meshcheriakov T. V. - Image of a city as a strategic factor of effective territory marketing
N 30Nikolaev A. M. - Structuring and defining of the borders of marketing at an enterprise
N 32Bagiev G. L. - Conceptual foundations of formation of interaction marketing in the context of market nets development (Russia, St.Petersburg)
N 32Golubkina D. N. - To the question of research of consumer behavior through the system of relations and intentions (Russia, Omsk)
N 33Cherenkov V. I., Cherenkova N. I., Marjanenko V. P. - Semasiologic approach to the interpretation of the notion of “innovation” in the economic science (Russia, St.Petersburg)
N 33Pashkus V. Yu., Petrova M. A. - Contemporary approaches to modeling of decision making in the context of the New economy (Russia, St. Petersburg)
N 34Kaitjalidi O. N. - Construction bank in Russia: characteristic features, regularities and marketing specificities (Russia, Bratsk)
N 35Deren I. I. - Marketing approach to the activities of medical equipment distributors (Russia, Moscow)
N 35Stepanova T. Yu. - Possibilities of event-marketing for managing of the organization’s image (Russia, Omsk)
N 36Shalynin V. D. - Commercialization of the objects of intellectual property on the basis of the “risk-research” model (Russia, St. Petersburg)
N 36Leonov Yu. E. - The choice of the system of product distribution and management of industrial goods storage (Russia, Kizliar)
N 37Tretjakova T. S. - Complex of marketing communications of the subjects of the small-scale entrepreneurship on the basis of low budget technologies (Russia, Rostov-upon-Don)
N 39Leonov Yu. E. - Preconditions for substantiating the selection of the strategic zones for economic activity (Russia, St. Petersburg)
N 40Bagiev G. L., Shul’ga A. O. - Formation of conception of the systemic qualities of marketing (Russia, St. Petersburg)
N 40Deeva E. M., Bogdanova Yu. N. - Directions in development of the market for consulting services in various branches of the Volga region (Russia, Ulyanovsk)
N 41Budrin A. G., Nemchin A. M., Tatarenko V. N. - Marketing in the context of multi-disciplinary approach to object studies (Russia, St. Petersburg)
N 41Tatarenko V. N., Budrin A. G. - Marketing support of enterprises (Russia, St. Petersburg)
N 43Osmanov A. M., Esetova A. M. - Russia’s market of educational services: contemporary specificities and conditions of development (Russia, Makhachkala)
N 46Reznik G. A., Volokushin D. V. - Management of the social responsibility on the basis of the balanced indices system (Russia, Penza)
N 46Reznik G. A., Yashina O. V. - Client orientation of a corporation as a present-day challenge (Russia, Penza)
N 46Danchenok L. A., Vaganov A. S., Erofeev E. S. - Evolution of the impact of credit products upon the behavior of consumers of various retail services (Russia, Moscow)
N 47Arenkov I. A. - Marketing orientation of a company based on the value approach (Russia, St. Petersburg)
N 47Arkhipov A. E., Sevrjukov I. Yu. - Marketing aspects in formation of a complex product in the health resort sphere (Russia, Novosibirsk)
N 47Rokhlin A. A., Nos V. A. - Strategic directions in the interaction between operators of mixed load transportation and deliverers of logistic services (Russia, St. Petersburg)
N 48Lesokhin V. Z. - Marketing expectations and innovative development of economy (economic IT-ology) (Russia, St. Petersburg)
N 49Olenev A. A., Shishkin A. V. - Higher educational institutions: The essence and the content of positioning of educational services (Russia, Moscow)
N 50Yanenko M. B., Yanenko M. E. - Mobile technologies in the marketing of services: new possibilities and problems (Russia, St. Petersburg)
N 50Pinchuk A. V. - Structural stability of marketing systems: bifurcation of marketing concepts and tools (Russia, St. Petersburg)
N 51Firsanova O. V. - Improvement of the conceptual apparatus of contemporary marketing theory: a methodological justification (Russia, St. Petersburg)
N 51Potepkin M. S., Firsanova O. V. - Defining the efficacy of marketing measures aiming at formation of companies’ social responsibility on the basis of elasticity of consumer reaction (Russia, St. Petersburg)
N 52Navrotskaya T. G., Kozlovsky A. V. - The value of market research in increasing the competitive advantages of organizations of the goods and services market (Russia, Saint-Petersburg)
N 53Naumov V. N. - Marketing strategies of client retention in the context of economic crisis (Russia, St. Petersburg)
N 53Arenkov I. A. - Marketing company management: client-oriented business-models and digital technologies (Russia, St. Petersburg)
N 53Rast D. V. - Municipal management over the development of rural regional territories (Russia, Kemerovo)
N 54Bagiev G. L., Serova E. G. - To the issue of hybrid modelling implementation in the systemic research of the market space (Russia, St. Petersburg)
N 54Lesokhin V. Z. - Marketing and the economics of cluster informatization (Russia, St. Petersburg)
N 55Firsanova O. V., Belostokova V. Yu. - Companies' competitiveness on the B2B market: specificities in the application of matrix approaches to its evaluation (Russia, St. Petersburg)
N 55Ananjeva M. V. - Advertisement in innovative economy (Russia, Krasnoyarsk)
N 56Miller A. E. - Marketing-controlling: institutional and instrumental approach (Russia, Omsk)
N 56Genkin B. M. - Elements of the general theory of human needs (Russia, St. Petersburg)
N 57Krasnikova T. S., Pashkus V. Yu., Pashkus N. A. - Agro-tourism as a strategy of break-through positioning on the Russian tourist market (Russia, Moscow, St. Petersburg)
N 58Lesokhin V. Z. - Marketing approach to informatization of the product value (Russia, St. Petersburg)
N 58Krasnikova T. S., Pashkus N. A. - Application of the strategy of break-through positioning in the sphere of agro-tourism (Russia, St. Petersburg)
N 60Petzoldt K., Lukicheva T. A., Vorobjeva I. V. - Russian middle class: consumption in the context of market instability (Germany, Ilmenau; Russia, St. Petersburg)
N 61Mamadzhanova T. A. - Current state and perspectives for development of horticulture in Uzbekistan: institutional aspects and mechanisms of marketing development (Uzbekistan, Tashkent)
N 62Bagiev G. L., Yanenko M. B., Yanenko M. E. - To the issue of formation and improvement of the digital platform in organization and management of an enterprise’ marketing activity: problems and tasks (Russia, St. Petersburg)
N 62Ptukha A. R. - Ontological foundations of marketing as a social technology in the spatially distributed economy of the Eurasian countries (Russia, Moscow)
N 62Ponomareva E. V. - Marketing research of investment attractiveness of Russia’s agro-industrial complex (Russia, St. Petersburg)
N 64Ponomareva E. V. - Marketing research of investment attractiveness of Russian food industry (Russia, St. Petersburg)
N 64Ershov V. E. - Communication marketing: strategy of product promotion in social networks (Russia, Rostov-upon-Don)
N 64Bronskaya T. A. - Improvement of marketing strategies as a factor to increase the sales of insurance products (Belarus’, Minsk)
N 70Vereteno A. A. - Business trends and specific features in formation of branding with the use of digital technologies (Russia, Omsk)
N 71Bagiev G. L., Pinchuk A. V. - Strategy of economy of new normalcy and the concept of common sense marketing (Russia, St. Petersburg)
N 74Maslova T. D., Bozhuk S. G., Galileev M. M., Smirnova D. V. - Theory and practice of managing the changes of external marketing environment without significant losses (Russia, St. Petersburg)
N 75Ulanovskaya Yu. S. - Methodology of using advertisement technologies for the promotion of educational services (Russia, Moscow)
N 79Bagiev G. L., Yanenko M. B., Yanenko M. E. - Artificial intelligence technologies in business and marketing (Russia, St. Petersburg)
N 79Voronkevich A. B. - Strategies in promotion of mass consumption commodities with the use of neurotechnologies in the context of economic digitalization (Russia, Moscow)
N 79Kononov A. Yu., Burnashova M. E. - Marketing informal systems of the hotel sphere in the post-COVID period (Russia, Vladivostok)
N 82Bagiev G. L., Vereteno A. A. - Branding of impressions as a prospective trend in the development of contemporary economics (Russia, St. Petersburg, Omsk)
N 82Bagiev G. L., Yanenko M. B., Yanenko M. E. - Marketing of meta-spatial business formations: Problems and perspectives of its application (Russia, St. Petersburg)
N 85Kravchenko E. S., Karashchuk O. S. - Big data marketing as a tool to increase consumer involvement in creating the value of a trade organization (Russia, Moscow)
N 86Bragin A. Yu. - Marketing management of the life cycle of the major stages in the development of a grocery startup (Russia, St. Petersburg)
N 89Bragin A. Yu. - Marketing and innovative aspects of business model development in the context of digital transformation (Russia, St. Petersburg)
Copyright © Problems of Modern Economics 2002 - 2024