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The keyword "integrated marketing communications"
Used in article(s) [3]
IssueArticle
N 37Karasik I. M. - Some approaches to evaluation of effectiveness of integrated marketing communications (Russia, St. Petersburg)
N 40Glebova N. M., Baranovsky A. I., Leinweber O. Yu. - Integrated marketing approach in formation of the communication system of a higher educational institution (Russia, Omsk)
N 43Slutskin I. M. - Sport sponsorship as an effective tool of integrated marketing communications (Russia, St. Petersburg)
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