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The keyword "brand value" Used in article(s) [6] Issue Article N 39 Romanov V. V., Gubanov A. V. - The cost of brand as a value (Russia, Nizhniy Novgorod) N 40 Nikiforova S. V., Nikiforov A. V. - Methods of economic evaluation of the brand in franchising operations (Russia, St. Petersburg) N 44 Repina A. V. - Theoretical research of brand value typology on the Russian market (Russia, St. Petersburg) N 54 Antoshkin S. I. - The role of brand in formation of the positive perception of the innovative product on consumer markets (Russia, St. Petersburg) N 85 Pashkus N. A., Pashkus V. Yu., Kulikova D. A. - Promotion of the territory brand: capacity of the brand and cultural activities (Russia, St. Petersburg) N 91 Syropiatov V. V. - The role of digital marketing and social media in constructing brand value (Russia, St. Petersburg)

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